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"Selling" Europe on free enterprise : advertising, business and the US State Department in the late 1940s
Stole, Inger L. - In: Journal of historical research in marketing 8 (2016) 1, pp. 44-64
Persistent link: https://www.econbiz.de/10011535010
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Communication strategy and Romanian brands' dynamics between 2012 and 2013
Secară, Carmen Gabriela - In: Economics, management and financial markets 9 (2014) 4, pp. 312-317
Persistent link: https://www.econbiz.de/10011544548
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Brand crisis communication through social media : a dialogue between brand competitors on Sina Weibo
Wang, Yan - In: Corporate communications : an international journal 21 (2016) 1, pp. 56-72
Persistent link: https://www.econbiz.de/10011460412
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Sidedness, commercial intent and expertise in blog advertising
Uribe, Rodrigo; Buzeta, Cristian; Velásquez, Milenka - In: Journal of business research : JBR 69 (2016) 10, pp. 4403-4410
Persistent link: https://www.econbiz.de/10011554668
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Responses toward corporate crisis and corporate advertising
Kim, Sojung; Atkinson, Lucy Jane - In: Journal of promotion management : JPM 20 (2014) 5, pp. 647-665
Persistent link: https://www.econbiz.de/10010467257
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Theory of Persuasion
Kartik, Navin (contributor) - In: The American economic review 104 (2014) 5, pp. 457-474
Persistent link: https://www.econbiz.de/10010398923
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Is publicity always better than advertising? : the role of brand reputation in communicating corporate social responsibility
Skard, Siv; Thorbjørnsen, Helge - In: Journal of business ethics : JOBE 124 (2014) 1, pp. 149-160
Persistent link: https://www.econbiz.de/10010424756
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Images of work for consumption : factory's representations in ideological propaganda and advertising
Casaqui, Vander - In: Consumer culture in Latin America, (pp. 149-162). 2012
Persistent link: https://www.econbiz.de/10009678270
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Klassische Instrumente der Öffentlichkeitsarbeit (PR)
Jürgens, Ekkehard - In: Kompendium Kulturmarketing : Handbuch für Studium und …, (pp. 113-139). 2011
Persistent link: https://www.econbiz.de/10009272567
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
Evangelisti Allori, Paola (contributor);  … - 2010
Persistent link: https://www.econbiz.de/10008937214