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PR im Kommunikationsmix : Erfolgsmessung durch ökonometrisches Modelling
Klewes, Joachim; Lang, Rainer - In: Planung & Analyse : Zeitschrift für Marktforschung und … 36 (2009) 2, pp. 50-52
Persistent link: https://www.econbiz.de/10003829730
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Operatives Marketing : der Einsatz und die Gestaltung der Marketinginstrumente im Reisebüro
Schrand, Axel - In: Reisebüro-Management : Gestaltung der …, (pp. 247-269). 2008
Persistent link: https://www.econbiz.de/10003746935
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Advertising, public relations and crisis management
LaTour, Kathryn A. - In: Handbook of hospitality marketing management, (pp. 153-185). 2008
Persistent link: https://www.econbiz.de/10003804203
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Ericksonian therapy as a grounding for a theory of persuasive marketing dialouge
Miles, Chris - In: Marketing theory 15 (2015) 1, pp. 94-111
Persistent link: https://www.econbiz.de/10011494438
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Publicity and advertising : what matter most for sales?
Spotts, Harlan E.; Weinberger, Marc G.; Weinberger, … - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 1986-2008
Persistent link: https://www.econbiz.de/10010461822
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Propaganda : die Kunst der Public Relations
Bernays, Edward L. - 2014 - Dt. Erstausg., 5. Aufl.
Persistent link: https://www.econbiz.de/10011297190
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Voluntary disclosure of advertising expenditures
Simpson, Ana - In: Journal of accounting, auditing & finance 23 (2008) 3, pp. 403-436
Persistent link: https://www.econbiz.de/10003750126
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The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing and leaderhip
Gillis, Tamara L. (ed.) - International Association of Business Communicators - 2006
Persistent link: https://www.econbiz.de/10003241080
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Unternehmens- und Marketingkommunikation : Handbuch für ein integriertes Kommunikationsmanagement
Bruhn, Manfred - 2005
Persistent link: https://www.econbiz.de/10002216477
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Media, messages, and men : new perspectives in communication
Merrill, John Calhoun; Lowenstein, Ralph L. - 1979 - 2. ed.
Persistent link: https://www.econbiz.de/10002300590