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Transnational organization and symbolic production : creating and managing a global brand

Amis, John; Silk, Michael L. - In: Brands : interdisciplinary perspectives, (pp. 119-144). 2015

Persistent link: https://www.econbiz.de/10010477898

Expressing Fenway: managing and marketing heritage within the global sports marketplace

Friedman, Michael T.; Silk, Michael L. - In: International journal of sport management and marketing … 1 (2005) 1-2, pp. 37-55

Persistent link: https://www.econbiz.de/10006012282

Understanding Globalisation: Transnational Marketing & Sponsorship

Silk, Michael L.; Andrews, David L. - In: International Journal of Sports Marketing and Sponsorship 3 (2001) 2, pp. 2-6

Persistent link: https://www.econbiz.de/10014811204

An Interview with Paul Vaughan, Commercial Director, The Rugby Football Union (RFU), England

Silk, Michael L. - In: International Journal of Sports Marketing and Sponsorship 3 (2001) 2, pp. 12-27

In this interview, Paul Vaughan, Commercial Director of the Rugby Football Union (RFU), focuses on the challenges and opportunities that the sports industry faces from the transnational flow of capital, people, goods, services and images. Vaughan highlights the importance, even for an...

Persistent link: https://www.econbiz.de/10014811206

The cultural politics of post-9/11 American sport : power, pedagogy and the popular

Silk, Michael L. - 2012 - 1. ed.

Persistent link: https://www.econbiz.de/10009496049