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Die marketingorientierte Verkaufsbudgetierung in der Pkw-Industrie
Hagemann, Rolf - 1993
Persistent link: https://www.econbiz.de/10000340261
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Capturing variety driven structural complexity in the automotive inbound logistics with a zero-based approach
Lechner, Annika; Wagenitz, Axel - In: International supply chain management and collaboration …, (pp. 377-395). 2011
Persistent link: https://www.econbiz.de/10009657790
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Target project budgeting : markt- und technologieorientiertes Budgetmanagement
Wittmann, Jochen - 1998
Persistent link: https://www.econbiz.de/10000994703
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Budgeting and vertical/horizontal interaction in new product development - a case study in car navigation system development
Nakamura, Masanobu - In: Fixed revenue accounting : a new management accounting …, (pp. 133-149). 2019
Persistent link: https://www.econbiz.de/10011966634
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Data-driven marketing : the 15 metrics everyone in marketing should know
Jeffery, Mark - 2010
Persistent link: https://www.econbiz.de/10003879186
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How marketers can respond to recession and turbulence
Kotler, Philip; Caslione, John A. - In: Journal of customer behaviour 8 (2009) 2, pp. 187-191
Persistent link: https://www.econbiz.de/10003870033
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Übersicht: Akzente im innovativen Marketing : Update 2010
Belz, Christian - In: Innovation Driven Marketing : vom Trend zur innovativen …, (pp. 109-158). 2007
Persistent link: https://www.econbiz.de/10003507230
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Marketingcontrolling 2010 : Einsatz von Methoden und Verfahren des Marketingcontrollings in der Praxis
Reinecke, Sven; Eberharter, Jasmin - In: Controlling : Zeitschrift für erfolgsorientierte … 22 (2010) 8/9, pp. 438-447
Persistent link: https://www.econbiz.de/10008649548
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A brief review of marketing accountability, and a research agenda
McDonald, Malcolm - In: The journal of business & industrial marketing 25 (2010) 5, pp. 383-394
Persistent link: https://www.econbiz.de/10008655565