This paper examines the different growth trajectories of the personal computer, hard disc drive, and software sectors in Taiwan since the 1980s. Taking an institutionalist perspective, we emphasize the importance of institutionalized rules of the game in shaping economic behavior within social...

As European economic integration proceeds, this paper examines the integration of managerial elites in the major West European economies. It finds that top manager profiles in France, Germany and the United Kingdom have changed very little despite major internal and external pressures over the...

This paper examines the Chandlerian model of corporate development in the light of new data on the strategies and structures of large European firms in the post-war period. Conglomerate strategies continue to spread, but these are typically less stable than strategies of diversification. The...

This article maps the development of strategic thinking since the 1960s and identifies an emerging perspective on strategy as ‘practice’. The practice perspective on strategy focuses on strategists and strategizing, rather than organizations and strategies. Implications for practitioners,...

This article analyses the processes of market-driven change in two professional service sectors, Research and Development (R&D) and the National Health Service. Building on these sectors’common experiences, the article proposes a general model of market-driven change in professional services,...

This article reports on recent experience of marketing in NHS hospitals. It is argued that the effective implementation of marketing depends on the development of a marketing process, a marketing function and a marketing philosophy. Effective marketing is hampered by poor communication,...

The articles presented in this special issue of EJM have been selected from those which were presented at the "Rethinking Marketing" symposium which was held at Warwick Business School in July 1993. This symposium set out to provide a participative forum for discussing new ways of thinking about...

This article examines the influence of Anthony Giddens on recent work in management studies, especially the contribution of his structurationist pers- pective to understanding managerial agency. A citation analysis and discussion of prominent exponents such as Ranson et al. (1980), Andrew...

Argues that the widespread weakness of marketing implementation stems from the marketing discipline's neglect of ideology in the organizational change process. By contrast with accountancy, marketing has failed to appreciate and develop its own “professional ideology”. Two short case studies...

Examines how R&D can learn to market itself. Draws on four intensive case studies of in-house and independent laboratories to argue that developing this capability requires pervasive organizational change, which goes beyond the introduction of marketing specialists and the creation of marketing...