In the twenty-first century, there is no single prescription for business strategy development, choice and implementation. The challenges facing firms, not-for-profit organizations and the public sector are significant and call for creativity, inclusivity, diversity and responsibility. The...

Introduction 1. From studying paradoxes to detecting the philosophical foundations of paradoxes in strategic management2. Foundations of coopetition: a path of analysis 3.Foundations of coopetition: Eastern thinking4.Foundations of coopetition: Western thinking 5.Foundations of coopetition: An...

1. Introduction Isaac Mhute, Hugh Mangeya and Ernest Jakaza2. Strategic communication: can African indigenous popular music come to play?Israel Ayinla Fadipe and Abiodun Salawu3. ⁰́₈Keep speaking vernacular⁰́₉: Yoruba language as a strategic communication tool for consumers⁰́₉...

Challenges and opportunities of contemporary sport marketing: strategic perspectives / Ruth M. Crabtree and James J. Zhang -- Marketing strategies for reaching Iranian older adults: a social network based on physical activity promotion / Sara Keshkar and Zahra Mohammadi -- Fitness center...