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Toward addressing customer migration : measuring B2B salespersons' perceptions of customer ownership

Fergurson, J. Ricky; Marshall, Greg W.; Pelton, Lou E. - In: The journal of business & industrial marketing 39 (2024) 10, pp. 2057-2069

Persistent link: https://www.econbiz.de/10015095021

The impact of offline store presence on digital sales : the moderating role of product functionality

Kim, Jeeyeon; Choi, Jeonghye; Chang, Sue Ryung; … - In: Journal of retailing and consumer services 78 (2024), pp. 1-10

Persistent link: https://www.econbiz.de/10015095033

What are the significant determinants of helpfulness of online review? : an exploration across product-types

Ganguly, Boudhayan; Sengupta, Pooja; Biswas, Baidyanath - In: Journal of retailing and consumer services 78 (2024), pp. 1-10

Persistent link: https://www.econbiz.de/10015095039

Marktforschung mit Panels : Arten, Erhebung, Analyse, Anwendung

Günther, Martin; Vossebein, Ulrich; Wildner, Raimund - 1998

Persistent link: https://www.econbiz.de/10000668405

Understanding factors affecting social commerce purchase behavior : a longitudinal perspective

Laradi, Sofiane; Alrawad, Mahmaod; Lutfi, Abdalwali; … - In: Journal of retailing and consumer services 78 (2024), pp. 1-15

Persistent link: https://www.econbiz.de/10015095046

Untangling influence : the effect of follower-followee comparison on social media engagement

Peng, Yi; Lu, Liling - In: Journal of retailing and consumer services 78 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10015095048

Dissecting the visiting willingness of driving visitors facing a retail market's dual-pricing policy for parking

Zhuang, Zheng-Yun; Chung, Cheng-Kung - In: Journal of retailing and consumer services 78 (2024), pp. 1-21

Persistent link: https://www.econbiz.de/10015095052

Quick-fixing: near-rationality in consumption and savings behavior

Andre, Peter; Flynn, Joel P.; Nikolakoudis, George; … - 2024

The near-rationality hypothesis holds that even very small costs of optimization may lead people to act suboptimally. We embed this idea in a standard model of consumption-savings decisions: households pursue simple quick-fix consumption policies unless they pay a cost to optimize. We design a...

Persistent link: https://www.econbiz.de/10015095053

Why do consumers return products? : a qualitative exploration of online product return behaviour of young consumers

Das, Lipsa; Kunja, Sambashiva Rao - In: Journal of retailing and consumer services 78 (2024), pp. 1-17

Persistent link: https://www.econbiz.de/10015095054

Assessing the intention to adopt computational intelligence in interactive marketing

Behera, Rajat Kumar; Bala, Pradip Kumar; Rana, Nripendra P. - In: Journal of retailing and consumer services 78 (2024), pp. 1-14

Persistent link: https://www.econbiz.de/10015095060