You don't have to be a mathematician to maximize the power of quantitative methods. Written for the current or future, business professional, Quantitative Methods for Business, 13th Edition makes it easy for you to understand how you can most effectively use quantitative methods to make smart,...

This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. The market environment is changing rapidly and constantly. With the...

Preface -- Introduction -- Elasticities : background and concept -- Elasticities ¿ their use in pricing -- Stated preference models -- Conjoint analysis -- Discrete choice models -- Maxdiff models -- Other stated preference methods -- Price segmentation -- Price segmentation: basic models --...

Modern political culture features a deep-seated faith in the power of numbers to find answers, settle disputes, and explain how the world works. Whether evaluating economic trends, measuring the success of institutions, or divining public opinion, we are told that numbers don't lie. But numbers...