The organizational citizenship behavior (OCB), which is explained as a discretionary behavior of employees, is inevitable in the global competitive scenario, because organizations are highly competitive and their differentiation is primarily related to people. The organizational citizenship is...

The aim of this study is to assess the organizational commitment among shift workers in ferroalloy industries of Odisha, India. Odisha is an under-developed state of India having full of natural resources. Many industries, particularly based on ferroalloys, have been set up in Odisha....

The retail sector in India is undergoing transformation due to the changing lifestyle of people. The sector is generally characterised by small retailers who conduct business in a traditional manner. But recently there has been a shift towards modern retailing, since education and exposure to...

This study investigates the impact of rank on organizational commitment and explores the individual relationships between affective, normative and continuance commitment. The study comprised a sample of 505 academic staff from 28 privately-owned technical institutes in Haryana state, India....

Brands can be helpful in strengthening a person’s identity. Hence, consumers use brands as instruments for reflecting their personal image and individual goals. The self-concept as a vital component of emotional aspects, boosts attitudinal loyalty towards a brand. The luxury fashion market of...

In India, the concept of materialism has shifted from (the Indian philosophical concepts) Lokāyata/Cārvāka, from supernaturalism to naturalism, following the development of science and modernism. People, who were predominantly religious and believed in philosophical idealism, as opposed to...

The present article aims to advance a comparative analysis among three countries - India, Romania and the United States - placing mobile devices, internet infrastructure and m-commerce at the core of the investigation. The scope of the study simultaneously covers the landscape and dynamics of...

This study highlights the major trust areas, where the medical tourists are considering India as the country of choice. This study revolves around highlighting the reasons for which medical tourists recognize India as the perfect destination. The study investigates the framework of Medical...

Mobile Banking in India is in its nascent stage and there are certain prevailing issues which must be addressed for its smooth diffusion. This study was focused on exploring select issues in Mobile Banking in India and analyzing regulatory framework. For this a standardized questionnaire was...