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Entwicklung eines Modells zur Absatzprognose in frühen Phasen der Produktentstehung
Henrichsmeier, Stefan - 1998
Persistent link: https://www.econbiz.de/10000654896
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Competition and product management : can the product life cycle help?
Onkvisit, Sak; Shaw, John J. - In: Business horizons 29 (1986) 4, pp. 51-62
Persistent link: https://www.econbiz.de/10003644686
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New product forecasting : an applied approach
Kahn, Kenneth B. - 2006
Persistent link: https://www.econbiz.de/10003283377
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New products management
Crawford, C. Merle; Di Benedetto, C. Anthony - 2011 - 10. ed.
Persistent link: https://www.econbiz.de/10008824800
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Eating the big fish : how challenger brands can compete against brand leaders
Morgan, Adam - 2009 - 2nd ed., [rev. & expanded]
Persistent link: https://www.econbiz.de/10003711615
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Creating innovative products and services : the FORTH innovation method
Van Wulfen, Gijs - 2011
Persistent link: https://www.econbiz.de/10008936517
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Maintaining the product portfolio : the commercial development concept
American Management Association / Research and … - 1960
Persistent link: https://www.econbiz.de/10003024705
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Portfolio management for new products
Cooper, Robert G.; Edgett, Scott J.; Kleinschmidt, Elko J. - 2001 - 2. ed., 1. print.
Persistent link: https://www.econbiz.de/10001665692
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The PDMA handbook of new product development
Kahn, Kenneth B. (ed.) - 2005 - 2. ed., completely rev. and updated
Persistent link: https://www.econbiz.de/10001902047
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The option approach to the new product development process
Lint, Leendert Johan Onno; Pennings, Enrico - 1999
Persistent link: https://www.econbiz.de/10001433321