Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- About the Author -- Acknowledgments -- Introduction -- Note -- Chapter 1: Growth Philosophy -- Bootstrapping on Your Own vs. Finding Investors -- Two Separate Business Models -- Investors Look for...

Introduction -- Sustainable business transformation -- origins -- Designing a sustainable business -- Sustainable product -- Sustainable marketing -- Sustainable entrepreneurship -- Sustainable innovation -- Sustainable project management.

Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- An Invitation for Strategic Thinking -- Acknowledgments -- Author and Contributors List -- About the Authors -- Contributing Authors -- Part I: Strategic Thinking -- 1 Strategy and Competition -- The Need...

pt. 1. Strategy in general -- pt. 2. Strategy as investments in competitiveness -- pt. 3. Core competencies -- pt. 4. Functional competencies -- pt. 5. Decision-making -- pt. 6. Implementation -- pt. 7. Strategy and multiunit issues.

What Is Retailing and Why Is It Important? -- Understanding Retailing and Retail Challenges -- Retailing Reader -- 1. Consumers and Shoppers -- Customer Perceptions and Expectations of Service Quality -- Consumer Experiences and Experiencing Consumers -- Retail Positioning and Consumer...