Introduction -- Research Localities and Research Methodology -- Locality, Power and Career Opportunity -- City Connectivity, Mobility and Translocality -- Workplace, Culture and Career Mobility: Gender Dynamics in Banks -- Work and Family: Cooperation and Resistance -- Conclusions: Gender,...

Konzeptionelle Grundlagen des Marketing -- Käuferverhaltens- und Marketingforschung -- Informationsgrundlagen des Marketing -- Marketingziele -- Marketingstrategien -- Marketing-Mix -- Marketingorganisation und -implementierung -- Marketingcontrolling.