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The wizardry of customer value : an action guide to measuring & managing loyalty
Reidenbach, Richard Eric
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MacClung, Gordon W.
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1998
Persistent link: https://www.econbiz.de/10004005287
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The value driven bank : strategies for total market satisfaction
Reidenbach, Richard Eric
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1995
Persistent link: https://www.econbiz.de/10004317029
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