This paper focuses on the role of marketing in pro-poor development, with a specific focus on (primary) producers of … high-value products in developing countries. Marketing is an interdisciplinary field of research that, according to the … market orientation, customer value, customer satisfaction, relationship marketing, co-creation of value, marketing ethics …

marketing a computer system to a bank. The two basic strategies of negotiation – instrumental and collaborative – are compared.  …

marketing decision‐making game. Reviews the relevant literature and discusses an instrument for the measuring of perceived … to a study of 95 MBA students playing a marketing decision‐making game in groups. It was found that, with one exception …

Reports the findings of recent empirical research into the job satisfaction of an original sample of 1,326 UK marketing … marketing practitioner at the workbench level within organizations.  …

a dependent performance variable ‐ the profit achieved by groups in a marketing simulation game ‐ in an attempt to shed … further light on the group process in strategic marketing decision making. A factor analysis reveals a reasonably close …

modem. This network constitutes a whole new marketplace in its own right. Already thousands of firms are marketing their … products and services on the Internet. Asks will marketing change in this new electronic environment? Will firms and their … manipulation of the marketing mix has to be modified for the new environment, value chains may become multidimensional and …