All over the world there exist two views on women. On one hand they are considered as an emblem of power and on the other hand they are thought of as a feeble, fragile commodity to be exploited. Women have to break apart the stereo type roles that males have put them into. Much has been said and...

The present study experimentally examines the effectiveness of mass media viz., radio, television, print, and internet in influencing the symbolic adoption behavior of rural women on rabbit farming technologies. The 144 rural women belonging to self-help groups of Coimbatore district in Tamil...