In his study, Jan Posthumus uses the grounded theory method to explore the implementation of marketing instruments such as segmentation and targeting in the recruitment of high potentials in the pharmaceutical industry. The implementation of these instruments can best be understood as the result...

Zielgruppenspezifische Ansätze versprechen bei Präventionskampagnen, die darauf abzielen, Ernährungsgewohnheiten zu verändern, die größten Erfolgsaussichten. Die empirische Er-mittlung einer Lebensstil-Typologie des Ernährungsverhaltens liefert Erkenntnisse bezüglich der Beeinflussung...

In an EU-wide comparison, Austria's overall labour market performance is fairly strong. The employment-to-population ratio is high. Unemployment, income inequality, and at-risk-of-poverty rate are at a rather low level. However, while employment stability is high for the core workforce, there is...