This article examines the performativity of intellectual property in digital gaming environments, with a focus on Massively Multi-Player Online Games (MMOGs). The analysis centers on the creation and management of goodwill, an intangible asset of considerable value to corporations based on...

It useful to coin a neologism, combining meme with ecumene to produce ecumeme. The ecumeme, in other words, is the global market place of exchange where corporations (legally constituted as individual persons) and persons constituted as individuated consumers, are well-positioned to exercise...