Marber, Allen; Wellen, Paul M.; Shin Yoon, Boo; Torres, … - In: Competitiveness Review: An International Business Journal 18 (2008) 3, pp. 217-226
enjoyed uncommon success, not only in its native France, but elsewhere as well, especially Japan. What is the formula for … understand the success of Chanel in the Japanese marketplace. Findings – The success of Chanel in Japan clearly demonstrates that …