Too many international business strategy textbooks slavishly adhere to mainstream conceptual models. The publication of those models in prestigious practitioner journals such as the Harvard Business Review seems to shelter them from scholarly criticism. The problem is that the policy...

From a business standpoint, this book examines the limits to globalization, since companies are neither as international nor as open as commonly presented. Scholars of globalization have mainly concentrated on describing the global reach of companies, as well as their outward openness. They...

"This book has the latest scholarly research on diverse opportunities and obstacles facing multinational corporations in emerging economies, highlighting innovative perspectives and real-world examples"--