Cover Page -- Title Page -- Copyright Page -- Dedication -- Contents -- Preface -- Section One: Seven Deadly Sins -- 1: A Good Proposal Is Hard to Find… But It's Worth Looking -- 2: Recognizing Reality -- 3: Rushing to the Exits -- Section Two: A Primer on Persuasion -- 4: Understanding...

Intro -- Contents -- Preface -- Chapter 1: The Challenges You Face -- Chapter 2: A Good Proposal Is Hard to Find -- Chapter 3: Why the Inuit Hunt Whales and Other Secrets -- Chapter 4: The Structure of Persuasion -- Chapter 5: Developing a Client-Centered Message -- Chapter 6 Understanding the...