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Postmodern marketing

Brown, Stephen; Brown, Stephen Walter - 1995 - 1. publ.

Persistent link: https://www.econbiz.de/10000507753

Innovation and evolution in UK retailing : the retail warehouse

Brown, Stephen - In: European journal of marketing : EJM 24 (1990) 9, pp. 39-54

Persistent link: https://www.econbiz.de/10001096042

Brands and branding

Brown, Stephen - 2016

This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands

Persistent link: https://www.econbiz.de/10011538916

Postmodern marketing : dead and buried or alive and kicking?

Brown, Stephen - In: The marketing book, (pp. 21-36). 2016

Persistent link: https://www.econbiz.de/10011471624

Begin as you mean to go on : reflections on the rhetoric of research

Brown, Stephen - In: Contemporary consumer culture theory, (pp. 175-194). 2017

Persistent link: https://www.econbiz.de/10011665523

Place brand biography : something special or same old story?

Brown, Stephen - In: Handbook on place branding and marketing, (pp. 178-200). 2017

Persistent link: https://www.econbiz.de/10011685170

Stanley Hollander's T-shirt test : where marketing history meets psychogeography

Brown, Stephen - In: Journal of historical research in marketing 9 (2017) 1, pp. 2-16

Persistent link: https://www.econbiz.de/10011697048

Confessions of a radical reactionary : rhetoric and reality

Brown, Stephen - In: Journal of marketing management : MM 33 (2017) 9/10, pp. 858-872

Persistent link: https://www.econbiz.de/10011746438

Dead brand walking : on the paradoxes and perversities of branding

Brown, Stephen - In: The Routledge companion to contemporary brand management, (pp. 92-106). 2016

Persistent link: https://www.econbiz.de/10011515370

Finance and accounts

Brown, Stephen - In: The business guide : investment and trade in the UK, (pp. 50-55). 2016

Persistent link: https://www.econbiz.de/10011950049

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