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I'm buying, Jack! : fooling around an ambiguous brand

Brown, Stephen - In: Journal of consumer behaviour : an international … 13 (2014) 2, pp. 108-121

Persistent link: https://www.econbiz.de/10010348827

She was fine when she left here : polysemy, patriarchy, and personification in brand Titanic's birthplace

Brown, Stephen - In: Psychology & marketing 31 (2014) 1, pp. 93-102

Persistent link: https://www.econbiz.de/10010251697

Postmodern marketing : dead and buried or alive and kicking?

Brown, Stephen - In: The marketing book, (pp. 21-36). 2016

Persistent link: https://www.econbiz.de/10011471624

Dead brand walking : on the paradoxes and perversities of branding

Brown, Stephen - In: The Routledge companion to contemporary brand management, (pp. 92-106). 2016

Persistent link: https://www.econbiz.de/10011515370

Brands and branding

Brown, Stephen - 2016

This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands

Persistent link: https://www.econbiz.de/10011538916

Petals on a wet, black brand : the place of poetry in consumer culture theory

Brown, Stephen - 2014

Persistent link: https://www.econbiz.de/10010475710

Animal house : brand mascots, mascot brands and more besides

Brown, Stephen - In: Journal of customer behaviour 13 (2014) 2, pp. 77-92

Persistent link: https://www.econbiz.de/10010415669

Wake up and smell the coffin : an introspective obituary

Brown, Stephen - In: Journal of business research : JBR 65 (2012) 4, pp. 461-466

Persistent link: https://www.econbiz.de/10009512753

There's a scholar born every minute : this way to the eejit

Brown, Stephen - In: Journal of historical research in marketing 4 (2012) 2, pp. 324-330

Persistent link: https://www.econbiz.de/10009561211

Justice pénale internationale et violences électorales : les enjeux de la CPI au Kenya

Brown, Stephen - In: Revue tiers monde 205 (2011), pp. 85-100

Persistent link: https://www.econbiz.de/10008937989

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