"The untold story of how Japan became a cultural superpower through the fantastic inventions that captured-and transformed-the world's imagination. The Walkman. Karaoke. Pikachu. Pac-Man. Akira. Emoji. We've all fallen in love with one or another of Japan's pop-culture creations, from the techy...

Introduction -- Contents discourse: a platform prelude -- Platform typology: from hardware to contents -- The Japanese genesis of transactional platform theory -- Docomo's i-mode and the formatting of the mobile internet -- Platforms after i-mode: Dwango's Niconico video -- Conclusion: the...

"This book explores media influence on consumers in a globalized world. It also analyzes popular culture, media, and consumption in disciplines such as sociology, communication, social work, business and international relations"--