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It's not who you know it's who knows you! : the small business guide to raising your profits by raising your profile

Avrin, David - 2001

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No B.S. grassroots marketing : the ultimate no holds barred - take no prisoners - guide to growing sales and profits of local small businesses

Kennedy, Dan S.; Slutsky, Jeff - 2012

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Intermediary roles in local mobile advertising : findings from a Finnish study

Komulainen, Hanna; Mainela, Tuija; Tähtinen, Jaana - In: Journal of marketing communications 22 (2016) 2, pp. 155-169

Persistent link: https://www.econbiz.de/10011561336

How small-medium enterprises leverage intangibles during recessions : evidence from the Italian clothing industry

Curruletti, Marco; Bettinelli, Cristina; Renoldi, Angelo - In: Management decision : MD 52 (2014) 8, pp. 1491-1515

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Streetfighting : low-cost advertising/promotion strategies for your small business

Slutsky, Jeff - 1984

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Contemporary Euromarketing : entry and operational decision making

Larimo, Jorma (contributor) - 2006

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Export marketing research and trade information : Third World SMEs need broad-based service support

Varma, M. L. - In: Foreign trade review : quarterly journal of Indian … 23 (1989) 4, pp. 423-428

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Reklam yönetimi : küçük ve orta boy iļetmelerde pazarlama yönetiminde etkenlik için

Türkmen, İsmail - 1996

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Sponsorships and small businesses

Gardner, Meryl P. - In: Journal of small business management : JSBM ; a joint … 26 (1988) 4, pp. 44-52

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Potential Uses of Linear Programming in Small Enterprises – The Case of Allocating Advertising Expenses of a Small Service Company in Crete

Tsoukatos, Evangelos - 2009

One of the most important functions of enterprises is advertising as a means of systematically ap-proaching specific market segments and informing prospective customers for their products, services or even their existence. The purpose of every advertising campaign is to achieve the greatest...

Persistent link: https://www.econbiz.de/10013153029