Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Kundenorientierung als Integra...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Relationship marketing
25,332
Beziehungsmarketing
25,331
Konsumentenverhalten
8,900
Consumer behaviour
8,899
Kundenzufriedenheit
5,408
Customer satisfaction
5,406
Dienstleistungsqualität
3,898
Service quality
3,898
Brand management
2,567
Markenführung
2,567
Kundenmanagement
2,561
Deutschland
2,344
Germany
2,296
Theory
2,252
Theorie
2,250
Lieferantenmanagement
2,200
Supplier relationship management
2,200
Social Web
2,053
Social web
2,053
Marketingmanagement
1,918
Marketing management
1,890
Markenimage
1,881
Brand image
1,878
Electronic Commerce
1,790
E-commerce
1,652
Online-Marketing
1,606
Internet marketing
1,577
Kundenwert
1,536
Customer value
1,468
Customer integration
1,464
Kundenintegration
1,464
Vertrauen
1,392
Confidence
1,377
Einzelhandel
1,351
Retail trade
1,333
Brand
1,276
Markenartikel
1,263
Online retailing
1,248
Online-Handel
1,248
Customer service
1,154
more ...
less ...
Online availability
All
Undetermined
8,761
Free
3,441
Type of publication
All
Article
18,596
Book / Working Paper
8,424
Journal
38
Other
1
Type of publication (narrower categories)
All
Article in journal
15,101
Aufsatz in Zeitschrift
15,101
Aufsatz im Buch
3,379
Book section
3,379
Hochschulschrift
1,560
Thesis
1,240
Graue Literatur
1,064
Non-commercial literature
1,064
Arbeitspapier
661
Working Paper
661
Collection of articles of several authors
589
Sammelwerk
589
Case study
459
Fallstudie
459
Aufsatzsammlung
430
Ratgeber
258
Guidebook
239
Dissertation u.a. Prüfungsschriften
169
Bibliografie enthalten
163
Bibliography included
163
Lehrbuch
160
Textbook
141
Conference paper
139
Konferenzbeitrag
139
Konferenzschrift
119
Handbook
108
Handbuch
108
Conference proceedings
72
Collection of articles written by one author
58
Sammlung
58
Reprint
47
Glossar enthalten
27
Glossary included
27
Interview
25
Bibliographie
24
Festschrift
24
Bibliografie
20
Fallstudiensammlung
20
Systematic review
19
Übersichtsarbeit
19
more ...
less ...
Language
All
English
20,814
German
6,103
Undetermined
139
French
28
Polish
15
Italian
12
Czech
6
Multiple languages
4
Spanish
4
Swedish
4
Dutch
3
Romanian
3
Danish
1
Russian
1
more ...
less ...
Author
All
Bruhn, Manfred
124
Homburg, Christian
114
Kumar, V.
81
Huber, Frank
57
Verhoef, Peter C.
55
Han, Heesup
54
Bauer, Hans H.
51
Hollebeek, Linda D.
51
Stauss, Bernd
50
Herrmann, Andreas
49
Piller, Frank T.
47
Krafft, Manfred
45
Palmatier, Robert W.
40
Hippner, Hajo
39
Mattila, Anna S.
38
Gil Saura, Irene
37
Wiedmann, Klaus-Peter
36
Wilde, Klaus D.
35
Stock-Homburg, Ruth
34
Eggert, Andreas
33
Georgi, Dominik
33
Helmke, Stefan
33
Smith, Alan D.
33
Reichwald, Ralf
32
Svensson, Göran
32
Thaichon, Park
32
Töpfer, Armin
32
Van den Poel, Dirk
32
Grönroos, Christian
31
Mittal, Vikas
31
Neslin, Scott A.
31
Prentice, Catherine
31
Schüller, Anne M.
31
Reinartz, Werner J.
30
Sheth, Jagdish N.
30
Belz, Christian
29
Hadwich, Karsten
29
Loureiro, Sandra Maria Correia
29
Evanschitzky, Heiner
28
Grewal, Dhruv
28
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
81
IGI Global
17
American Marketing Association
10
Haufe-Lexware GmbH & Co. KG
10
National Bureau of Economic Research
10
Verlag Dr. Kovač
10
Institut für Wirtschaftsinformatik <Bern>
9
Books on Demand GmbH <Norderstedt>
8
Fördergesellschaft Marketing an der Universität Augsburg
8
Gesellschaft Entwicklung, Konstruktion, Vertrieb
7
Universität <Augsburg> / Lehrstuhl für BWL, Wirtschaftsinformatik,Informations- & Finanzmanagement
7
Harvard Graduate School of Business Administration
6
Universität St. Gallen
6
AMACOM
5
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
5
Information Resources Management Association
5
Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen>
5
Nomos Verlagsgesellschaft
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Springer Gabler <Firma>
5
Springer-Verlag GmbH
5
Universität Mannheim
5
Verlag Franz Vahlen
5
Wiley-VCH
5
De Gruyter Oldenbourg
4
Edward Elgar Publishing
4
Erich-Schmidt-Verlag
4
Fachhochschule Reutlingen / European School of Business
4
Gottfried Wilhelm Leibniz Universität Hannover
4
INTARGIA Managementberatung GmbH
4
Munich Business School
4
NetLibrary, Inc
4
Shaker Verlag
4
Technische Universität Dresden
4
Thüringen / Landesregierung
4
Universität <Augsburg> / Research Center Finance & Information Management
4
Erasmus Research Institute of Management
3
Eric Cuvillier <Firma>
3
Friedrich-Schiller-Universität Jena
3
Institut für Marktorientierte Unternehmensführung Mannheim
3
more ...
less ...
Published in...
All
Journal of business research : JBR
648
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
187
Journal of the Academy of Marketing Science
171
Journal of strategic marketing
170
International journal of electronic customer relationship management : IJECRM
143
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
111
Gabler Edition Wissenschaft
110
Asia Pacific journal of marketing and logistics
107
Journal of retailing
107
The journal of brand management : an international journal
107
Journal of service management
106
Marketing intelligence & planning
105
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
104
Cogent business & management
102
Psychology & marketing
100
European journal of marketing : EJM
95
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
The international review of retail, distribution and consumer research
74
Journal of financial services marketing : JFSM
70
Business horizons
69
more ...
less ...
Source
All
ECONIS (ZBW)
25,817
USB Cologne (EcoSocSci)
1,110
USB Cologne (business full texts)
120
BASE
11
EconStor
1
Showing
41
-
50
of
27,059
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
41
Gewerkschaftsmarketing : eine vergleichende empirische Analyse in den alten und in den neuen Bundesländern, exemplarisch durchgeführt am Beispiel der IG Metall
Müller, Meike
-
1997
Persistent link: https://www.econbiz.de/10000618980
Saved in:
42
Sport
1991
Persistent link: https://www.econbiz.de/10000620851
Saved in:
43
Maximale Kundenorientierung : Instrumente, individuelle Problemlösungen, Erfolgsstories
Gündling, Christian
-
1997
-
2., überarb. und aktualisierte Aufl
Persistent link: https://www.econbiz.de/10000621473
Saved in:
44
Das Ehrenberg-Modell zur Prognose des Wiederkäuferverhaltens : eine empirische Überprüfung bei Produkten des täglichen Bedarfs
Righetti, Claudio
-
1997
Persistent link: https://www.econbiz.de/10000622319
Saved in:
45
Kundenclubs als Kundenbindungsinstrument : generelle und situationsbezogene Gestaltungsempfehlungen für ein erfolgreiches Kundenclub-Marketing
Holz, Stefan
-
1997
Persistent link: https://www.econbiz.de/10000622877
Saved in:
46
The new rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry
Newell, Frederick
-
1997
Persistent link: https://www.econbiz.de/10000626305
Saved in:
47
The customer centred strategy : thinking strategically about your customers
Jenkins, Mark
-
1997
Persistent link: https://www.econbiz.de/10000626629
Saved in:
48
Customer connections : new strategies for growth
Wayland, Robert Edwin
;
Cole, Paul Michael
-
1997
Persistent link: https://www.econbiz.de/10000626975
Saved in:
49
Kundenorientierung strategischer Geschäftseinheiten : Operationalisierung und Messung
Utzig, Bernhard Peter
-
1997
Persistent link: https://www.econbiz.de/10000627306
Saved in:
50
Kundenbindung als Marketingziel : Identifikation und Analyse zentraler Determinanten
Peter, Sibylle Isabelle
-
1997
Persistent link: https://www.econbiz.de/10000628099
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
