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The advertising handbook
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Werbung
13,774
Advertising
9,713
Werbewirkung
3,882
Advertising effects
3,825
Konsumentenverhalten
2,878
Consumer behaviour
2,872
Online-Marketing
1,785
Internet marketing
1,781
Theorie
1,423
Theory
1,392
Deutschland
1,036
USA
990
United States
839
Marketing
799
Markenführung
733
Brand management
729
Printwerbung
658
Print advertising
656
advertising
645
Marketingmanagement
644
Marketing management
625
Germany
571
Social Web
537
Social web
536
Preismanagement
481
Pricing strategy
481
Markenimage
453
Brand image
441
Markenartikel
424
Wettbewerb
411
Zielgruppe
366
Target group
352
Brand
342
Werbewirtschaft
319
Werbepsychologie
316
Competition
309
Öffentlichkeitsarbeit
293
Psychology of advertising
287
Advertising industry
283
Internet
283
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Undetermined
3,299
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1,984
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Article
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137
Database
1
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1
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5,718
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Graue Literatur
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784
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Working Paper
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Arbeitspapier
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Hochschulschrift
439
Thesis
230
Collection of articles of several authors
219
Sammelwerk
219
Konferenzschrift
149
Aufsatzsammlung
131
Lehrbuch
116
Dissertation u.a. Prüfungsschriften
103
Textbook
99
Bibliografie enthalten
84
Bibliography included
84
Case study
52
Conference paper
52
Conference proceedings
52
Fallstudie
52
Konferenzbeitrag
52
Wörterbuch
46
Ratgeber
38
Reprint
32
Collection of articles written by one author
31
Guidebook
31
Sammlung
31
Bibliographie
29
Bibliografie
23
Handbook
23
Handbuch
23
Enzyklopädie
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Amtsdruckschrift
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9,977
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2,312
Undetermined
1,919
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67
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10
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Author
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Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
38
Taylor, Charles Raymond
37
Kind, Hans Jarle
34
Anderson, Simon P.
30
Gierl, Heribert
29
Nickel, Volker
29
Pflaum, Dieter
29
Rosengren, Sara
28
Okazaki, Shintaro
26
Saffer, Henry
26
Dahlén, Micael
25
Schweiger, Günter
25
Septianto, Felix
25
Bruhn, Manfred
24
Diehl, Sandra
24
Esch, Franz-Rudolf
24
Hundhausen, Carl
24
Pepels, Werner
24
Sethi, Suresh
24
Zaccour, Georges
24
Mueller, Barbara
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Kaiser, Ulrich
21
Kinnucan, Henry W.
21
Huh, Jisu
20
Laussel, Didier
20
Reid, Leonard N.
20
Sonnac, Nathalie
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Carlson, Les
19
Gabszewicz, Jean Jaskold
19
Silk, Alvin J.
19
Terlutter, Ralf
19
Ford, John B.
18
Jullien, Bruno
18
Rossiter, John R.
18
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National Bureau of Economic Research
56
Springer Fachmedien Wiesbaden
36
Zentralausschuss der Werbewirtschaft
21
Axel-Springer-Verlag
11
American Marketing Association
10
RWI - Leibniz-Institut für Wirtschaftsforschung
10
European Society for Opinion and Marketing Research
8
IP Deutschland GmbH <Köln>
8
Zentralverband der Deutschen Werbewirtschaft
7
Bundesstelle für Aussenhandelsinformation
6
Zentralausschuss der Werbewirtschaft e. V.
5
Österreichische Werbewissenschaftliche Gesellschaft
5
Advertising Research Foundation
4
Axel Springer Verlag, Marketing Anzeigen
4
BDW, Deutscher Kommunikationsverband
4
Confederation British Industry
4
Deutschland / Bundeswehr / Universität Hamburg
4
European Advertising Academy
4
Federal Trade Commission
4
IGI Global
4
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
4
Nordic Council of Ministers
4
American Academy of Advertising
3
American Enterprise Institute for Public Policy Research
3
Axel Springer Verlag
3
Bundesstelle für Außenhandelsinformation <Köln>
3
Bundesverband Deutschen Industrie
3
Bundesverband der Deutschen Industrie
3
Cornell University / Department of Agricultural Economics
3
Deutsche Werbewissenschaftliche Gesellschaft
3
Deutscher Werberat
3
Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern
3
Institut für Personalwesen und Arbeitswissenschaft <Hamburg>
3
Institute of Practitioners in Advertising
3
International Association of Business Communicators
3
International Chamber of Commerce
3
Munich Business School
3
Peter Lang GmbH
3
Rationalisierungs-Kuratorium der Deutschen Wirtschaft
3
Reklamutredningen, Utbildningsdepartementet
3
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Published in...
All
Journal of advertising research
250
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
193
Journal of advertising : official publication of the American Academy of Advertising
183
Journal of advertising
177
Journal of business research : JBR
176
Journal of marketing communications
150
Journal of promotion management : JPM
88
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
83
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Journal of marketing
74
European journal of marketing : EJM
71
European journal of operational research : EJOR
71
Journal of historical research in marketing
71
Journal of marketing research : JMR
68
Journal of promotion management : innovations in planning and applied research
64
International journal of internet marketing and advertising : IJIMA
59
Journal of current issues and research in advertising : JCIRA
58
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
56
NBER working paper series
56
Psychology & marketing
55
SpringerLink / Bücher
55
International journal of industrial organization
54
Health marketing quarterly
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
NBER Working Paper
47
Journal of current issues and research in advertising
46
Working paper / National Bureau of Economic Research, Inc.
44
Marketing : ZFP ; journal of research and management
43
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Markenartikel : das Magazin für Markenführung
39
Marketing letters : a journal of research in marketing
37
Journal of business ethics : JOBE
36
Young consumers : insight and ideas for responsible marketers
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
34
Journal of global marketing
34
CESifo working papers
33
Advertising theory
31
The journal of industrial economics
31
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Source
All
ECONIS (ZBW)
12,886
USB Cologne (EcoSocSci)
1,329
EconStor
46
USB Cologne (business full texts)
32
BASE
8
OLC EcoSci
7
ArchiDok
6
RePEc
4
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date (oldest first)
61
"At the desire of several persons of quality and lovers of Musick" : pervasive and persuasive advertising for public commercial concerts in London 1672-1749
Harbor, Catherine
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1170-1203
Persistent link: https://www.econbiz.de/10011850329
Saved in:
62
Localizing to Arabic consumers : insights from print advertising
Sobh, Rana
;
Singh, Nitish
;
Chun, Wootae
;
Benmamoun, Mamoun
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 190-211
Persistent link: https://www.econbiz.de/10011852940
Saved in:
63
The impact of consumer multi-homing on advertising markets and media competition
Athey, Susan
;
Calvano, Emilio
;
Gans, Joshua
- In:
Management science : journal of the Institute for …
64
(
2018
)
4
,
pp. 1574-1590
Persistent link: https://www.econbiz.de/10011855634
Saved in:
64
Shradhanjali.com : new address for memories of our ancestors
Ghura, Amarpreet Singh
;
Abhishek
- In:
Vision : the journal of business perspective
21
(
2017
)
3
,
pp. 323-329
Persistent link: https://www.econbiz.de/10011833433
Saved in:
65
The multidimensionality of anthropomorphism in advertising : the moderating roles of cognitive busyness and assertive language
Reavey, Brooke
;
Puzakova, Marina
;
Andras, Trina Larsen
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 440-462
Persistent link: https://www.econbiz.de/10011882008
Saved in:
66
Advertising and pseudo-culture : an analysis of the changing portrayal of women in print advertisements
Yazdanparast, Atefeh
;
Naderi, Iman
;
Spears, Nancy
; …
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
2
,
pp. 185-205
Persistent link: https://www.econbiz.de/10011883838
Saved in:
67
The influence of selected factors on the effectiveness of print media advertising
Cabyova, Ludmila
;
Krajcovic, Peter
- In:
International journal of business & management : IJoBM
5
(
2017
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011859485
Saved in:
68
Advertising in a foreign language or the consumers' native language?
Nederstigt, Ulrike
;
Hilberink-Schulpen, Béryl
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011917497
Saved in:
69
Marketing images of marriage rituals : a cross-cultural analysis of wedding magazine advertising
Han, Lo Wai
- In:
Journal of international consumer marketing
30
(
2018
)
2
,
pp. 128-146
Persistent link: https://www.econbiz.de/10011917527
Saved in:
70
Advertising effects? : an elemental experiment
Pochun, Tej
;
Brennan, Linda
;
Parker, Lukas
- In:
Australasian marketing journal
26
(
2018
)
4
,
pp. 338-349
Persistent link: https://www.econbiz.de/10011965436
Saved in:
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