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Harvard Business Review on customer relationship management

2001

Persistent link: https://www.econbiz.de/10004750978

Gestion de la relation client : Total relationship management, Big data et Marketing mobile

Jallat, Frédéric; Peelen, Ed; Stevens, Eric; Volle, Pierre - Université Paris-Dauphine (Paris IX) - 2014

Comment choisir et instaurer une relation ? Comment adapter l'organisation pour mettre en oeuvre la stratégie retenue ? Comment analyser les nombreuses données client collectées pour prendre les meilleures décisions ? Quels outils utiliser pour soutenir la stratégie relationnelle ? Gestion...

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CRM unplugged : releasing CRM's strategic value

Bligh, Philip; Turk, Douglas - 2004

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The lovemarks effect : winning in the consumer revolution

Roberts, Kevin W. S. - 2006 - 1. ed.

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May I help you? : great customer service for small business

Mercer, Jillian - 2003

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Privacy and one‐to‐one marketing: resolving the conflict

Pitta, Dennis A.; Franzak, Frank; Laric, Michael - In: Journal of Consumer Marketing 20 (2003) 7, pp. 616-628

management processes of one‐to‐one marketing, marketers can avoid privacy issues altogether. This paper discusses the conceptual …There exists a vibrant literature dealing with one‐to‐one marketing and mass customization. The practice holds the … management approach involving an exchange of value between customers and marketers. Using a strategic approach, marketers can …

Persistent link: https://www.econbiz.de/10014848360