strategyto increase its overall share in the auto manufacturing industry. Daimler Chrysler usessuccessful marketing, promotional … Events - Organizational Analysis – Marketing - Sales and Market Share Growth Rate - Financial Analysis - Comprehensive Ratio …

of marketing resources concerns both manufacturers and retailers and has drawn the attention of marketers to the need for … effective category management. One strategy to consolidate categories is product elimination. The questions that concern … methodological contributions. The model makes a valuable contribution to marketing practice because it allows marketers to evaluate …

of the firm, channels management and satisfaction. I evaluated the framework empirically using a pharmaceutical context …

importance of sales force compensation, the marketing literature on the topic is rather limited. Of the existing sales …

marketing discipline. The promotional alliance is defined within this research as a strategic alliance based on resource … context, the racing teams acted as the promoting enterprises charged with providing the marketing platform to meet their …

relationship with its antecedents is empirically tested. Using theoretical perspectives from ecology, marketing, and strategic … management, this study builds an integrated model of corporate environmentalism including its antecedents and consequences …. Public concern, threat of legislation, top management commitment, long term focus, and the need for competitive advantage are …

marketing strategy, brand management, product development and the retail environment, presenting opportunities for marketing … marketing research and consumer research. Specifically, issues of researching female consumers not as prey for marketers but as …

the hitherto unexplored real options setting. Real options have emerged as an important part of marketing strategy, and …