In this article, we present a scenario planning approach that is a hybrid of three main schools of thought. We propose such an approach in order to develop scenarios for a contemporary, technology-driven and fast-moving industry such as Interactive Digital Media. Our approach, while essentially...

Company size is a critical factor for the Industry 4.0 adoption since larger companies are more likely to deploy I4.0 processes technologies rather than SMEs. Given the lack of a standardisation procedure regarding the I4.0 initiative, SMEs lack of strategy and management scenarios for I4.0...

In this book, Thomas Kaiser and Oliver D. Doleski present a practical management method for the realization of data technology innovations (advanced analytics) as well as a procedure based on this method for the corresponding transformation of business models – which is the pathway to advanced...