This paper aims at providing business survey analysts with simple econometric tools to quantify qualitative survey data. We extend the traditional and commonly applied method proposed by Carlson and Parkin (1975) to capture observable survey respondent heterogeneity. We also discuss...

This paper aims at providing business survey analysts with simple econometric tools to quantify qualitative survey data. We extend the traditional and commonly applied method proposed by Carlson and Parkin (1975) to capture observable survey respondent heterogeneity. We also discuss...

"This paper shows that a fusion of qualitative and quantitative methods in social research must not only consist of counting words in qualitative documents, exemplifying statistics by case studies, generating hypotheses by qualitative exploration studies or the like. Beyond that, typological...

"This paper shows that a fusion of qualitative and quantitative methods in social research must not only consist of counting words in qualitative documents, exemplifying statistics by case studies, generating hypotheses by qualitative exploration studies or the like. Beyond that, typological...

This book offers postgraduate and early career researchers in accounting and information systems a guide to choosing, executing and reporting appropriate data analysis methods to answer their research questions. It provides readers with a basic understanding of the steps that each method...

This book focuses on the use of quantitative methods for both business and management, helping readers understand the most relevant quantitative methods for managerial decision-making. Pursuing a highly practical approach, the book reduces the theoretical information to a minimum, so as to give...