Despite extensive research into their identity, women entrepreneurs still struggle to identify themselves as entrepreneurs and encounter role models. This study shows that one explanation for this struggle is misalignment in the discourses on women entrepreneurs’ identity. Misalignments and...

Despite the wide range of literature supporting the linkages between women's empowerment and food security, it is not examined in social contexts where females historically enjoy equality and even favoritism, for instance where there is female succession and/or polyandry. This study was done in...

Social business is a growing phenomenon in the emerging economy due to its appeal toward reducing social problems from the society. Women’s, especially rural women’s, economic activities are mainly confined to the household chores because of the existing patriarchal norms of the society....

Entrepreneurship has become the crucial subject of discussion among social and economic development specialists as the key to solving problems and reducing obstacles to human development. On the other hand, marketing is also considered as a main factor for entrepreneurial businesses’ survival...