On the theoretical side, this paper characterizes qualitatively optimal advertising policy for new subscriber services. A monopolistic market is analyzed first for which customers' disadoption, discounting of future profits streams and a service cost learning curve are allowed. After...

Total JIT (T-JIT) is defined as an integrated supply chain strategy incorporating previously defined elements of JIT-production, JIT-purchasing, JIT-selling, with the addition of an important new element, JIT-information. It would be interesting and informative to discover the extended concept's...