Peyravi, Bahman; Nekrošienė, Julija; Lobanova, Liudmila - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 2, pp. 827-834
revolution and digital marketing have created a shrinking force on mass media advertising. They have formed the backbone of … personalisation, marketing automation, neuromarketing, viral marketing, voice recognition, and conversion optimisation, and thus …, Artificial Intelligence (AI) has risen as the phenomenon in marketing activities. Theoretical analysis of relevant researches on …
