"Hartley's casebook is rich in content with easy-to read case studies that are well-suited for business professionals. They'll learn every key aspect of management, from performance and crises to mergers and acquisitions. The tenth edition presents more new case studies to illustrate management...

Marketing professionals have relied on Hartley's book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some...

The business environment is at present moving through a dynamic and turbulent phase driven by technological change, globalisation, and increasingly competitive markets. This paper sets out to review the impact of the Internet on the business processes that support marketing, sales and the supply...