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Customer satisfaction and loyalty : a case study from the banking sector

Rahman, Hasebur - In: Central European business review : CEBR 2 (2013) 4, pp. 15-23

Persistent link: https://www.econbiz.de/10010345391

Customer loyalty in the ADSL services market in Spain : background and moderating effects

Miranda, F. Javier; Rubio, Sergio; Chamorro, Antonio - In: Services marketing quarterly 35 (2014) 1, pp. 19-36

Persistent link: https://www.econbiz.de/10010346098

Ergebnisse einer Marktstudie zur Kundenbindung im Retail Banking

Köllnberger, Jan; Sander, Christian; Wiederkehr, Viktor; … - 2014

Persistent link: https://www.econbiz.de/10010250017

Is the NPS a trustworth performace measure?

Kristensen, Kai; Eskildsen, Jacob - In: The TQM journal : the international review of … 26 (2014) 2, pp. 202-214

Persistent link: https://www.econbiz.de/10010253368

Customer-centric marketing : a pragmatic framework

Ravi, Ramamoorthi; Sun, Baohong - 2016

Persistent link: https://www.econbiz.de/10011433921

To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?

Russo, Ivan; Confete, Ilenia; Gligor, David M.; Autry, … - In: Journal of business research : JBR 69 (2016) 2, pp. 888-896

Persistent link: https://www.econbiz.de/10011436340

Exploring the link between customer experience-loyalty-consumer spend

Srivasta, Mala; Kaul, Dimple - In: Journal of retailing and consumer services 31 (2016), pp. 277-286

Persistent link: https://www.econbiz.de/10011528711

Customer experience of value in the service encounter

Chen, Shu-Ching - In: Making a difference through marketing : a quest for …, (pp. 143-155). 2016

Persistent link: https://www.econbiz.de/10011531388

Affective commitment and customer loyalty in crowdsourcing : antecedents, interdependencies, and practical implications

Schulten, Matthias Bernhard; Schaefer, Fabian - In: The international review of retail, distribution and … 25 (2015) 5, pp. 516-528

Persistent link: https://www.econbiz.de/10011534176

Contemporary selling : building relationships, creating value

Johnston, Mark W.; Marshall, Greg W. - 2016 - Fifth edition

Preface -- What is contemporary selling? -- Introduction to contemporary selling -- Understanding sellers and buyers -- Value creation in buyer¿seller relationships -- Ethical and legal issues in contemporary selling -- Crm, sales technologies, and sales analytics -- Elements of the...

Persistent link: https://www.econbiz.de/10011454044

A service of the

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