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Customer relationship manageme...
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Relationship marketing
25,325
Beziehungsmarketing
25,324
Consumer behaviour
8,945
Konsumentenverhalten
8,945
Kundenzufriedenheit
5,477
Customer satisfaction
5,461
Service quality
3,919
Dienstleistungsqualität
3,918
Brand management
2,602
Markenführung
2,602
Deutschland
2,443
Germany
2,395
Theory
2,302
Theorie
2,300
Lieferantenmanagement
2,297
Supplier relationship management
2,297
Social Web
2,067
Social web
2,067
Marketingmanagement
1,907
Markenimage
1,899
Brand image
1,895
Marketing management
1,880
Kundenbindung
1,813
Electronic Commerce
1,765
E-commerce
1,660
Online-Marketing
1,618
Internet marketing
1,595
Kundenwert
1,511
Customer value
1,468
Customer integration
1,467
Kundenintegration
1,467
Vertrauen
1,428
Confidence
1,404
Einzelhandel
1,372
Retail trade
1,353
Brand
1,293
Kundenmanagement
1,288
Markenartikel
1,280
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1,261
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1,260
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8,882
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3,457
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8,343
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31
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15,221
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3,476
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3,476
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1,716
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1,343
Graue Literatur
1,106
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1,106
Working Paper
683
Arbeitspapier
678
Collection of articles of several authors
595
Sammelwerk
595
Case study
483
Fallstudie
483
Aufsatzsammlung
415
Ratgeber
256
Guidebook
235
Dissertation u.a. Prüfungsschriften
198
Bibliografie enthalten
169
Bibliography included
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Lehrbuch
151
Conference paper
147
Konferenzbeitrag
147
Textbook
136
Konferenzschrift
120
Handbook
108
Handbuch
108
Conference proceedings
77
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64
Sammlung
64
Reprint
47
Interview
27
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24
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24
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20
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20
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Bruhn, Manfred
125
Homburg, Christian
116
Kumar, V.
80
Huber, Frank
61
Bauer, Hans H.
57
Verhoef, Peter C.
55
Han, Heesup
54
Hollebeek, Linda D.
52
Herrmann, Andreas
51
Stauss, Bernd
48
Krafft, Manfred
46
Piller, Frank T.
46
Palmatier, Robert W.
40
Mattila, Anna S.
38
Gil Saura, Irene
37
Stock-Homburg, Ruth
37
Wiedmann, Klaus-Peter
36
Eggert, Andreas
34
Hippner, Hajo
34
Smith, Alan D.
33
Schüller, Anne M.
32
Svensson, Göran
32
Thaichon, Park
32
Töpfer, Armin
32
Van den Poel, Dirk
32
Wilde, Klaus D.
32
Grönroos, Christian
31
Mittal, Vikas
31
Neslin, Scott A.
31
Prentice, Catherine
31
Belz, Christian
30
Evanschitzky, Heiner
30
Kleinaltenkamp, Michael
30
Reichwald, Ralf
30
Reinartz, Werner J.
30
Sheth, Jagdish N.
30
Georgi, Dominik
29
Loureiro, Sandra Maria Correia
29
Grewal, Dhruv
28
Hennig-Thurau, Thorsten
28
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Springer Fachmedien Wiesbaden
91
IGI Global
17
Verlag Dr. Kovač
13
National Bureau of Economic Research
12
American Marketing Association
10
Books on Demand GmbH <Norderstedt>
10
Munich Business School
10
Fördergesellschaft Marketing an der Universität Augsburg
9
Haufe-Lexware GmbH & Co. KG
9
Nomos Verlagsgesellschaft
8
Universität St. Gallen
7
W. Kohlhammer GmbH
7
Harvard Graduate School of Business Administration
6
Logos Verlag Berlin
6
Springer-Verlag GmbH
6
Verlag Franz Vahlen
6
AMACOM
5
Edward Elgar Publishing
5
Information Resources Management Association
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Universität Mannheim
5
Eric Cuvillier <Firma>
4
Erich-Schmidt-Verlag
4
Fachhochschule Reutlingen / European School of Business
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Shaker Verlag
4
Springer Gabler <Firma>
4
Technische Universität Dresden
4
Wiley-VCH
4
De Gruyter Oldenbourg
3
Erasmus Research Institute of Management
3
Forschungsinstitut für Absatz und Handel <Sankt Gallen>
3
Friedrich-Schiller-Universität Jena
3
GABAL-Verlag GmbH
3
Institut Arbeit und Technik
3
Institut für Marktorientierte Unternehmensführung Mannheim
3
NetLibrary, Inc
3
RWTH Aachen
3
Springer International Publishing
3
Svenska Handelshögskolan <Helsinki>
3
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Journal of business research : JBR
653
Journal of retailing and consumer services
583
Industrial marketing management : the international journal for industrial and high-tech firms
406
SpringerLink / Bücher
342
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
188
Journal of the Academy of Marketing Science
173
Journal of strategic marketing
170
International journal of electronic customer relationship management : IJECRM
143
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
Gabler Edition Wissenschaft
111
The journal of product & brand management
111
Tourism management : research, policies, practice
111
Journal of retailing
108
Psychology & marketing
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Marketing intelligence & planning
106
Cogent business & management
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
102
European journal of marketing : EJM
98
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
83
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Springer eBook Collection / Business and Economics
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
The international review of retail, distribution and consumer research
74
Journal of financial services marketing : JFSM
70
Business horizons
69
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ECONIS (ZBW)
26,223
USB Cologne (EcoSocSci)
887
USB Cologne (business full texts)
47
BASE
11
EconStor
7
RePEc
4
Other ZBW resources
1
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26841
ChatGPT and service : opportunities, challenges, and research directions
Sigala, Marianna
;
Ooi, Keng-Boon
;
Tan, Garry Wei-Han
; …
- In:
Journal of service theory and practice
34
(
2024
)
5
,
pp. 726-737
Persistent link: https://www.econbiz.de/10015055448
Saved in:
26842
Factors affecting consumer attitude and loyalty : evidence from a Philippine chain of fast-food restaurants' smart retailing technology
Lacap, Jean Paolo Gomez
;
Plaza, Melody Narisma
; …
- In:
Journal of science and technology policy management : JSTPM
15
(
2024
)
5
,
pp. 1037-1055
Persistent link: https://www.econbiz.de/10015056244
Saved in:
26843
Facebook user-generated content and tourists' destination intention in Vietnam
Phan, The Anh
;
Thi Huong-Thanh Nguyen
;
Minh Chau Nguyen
- In:
Journal for global business advancement : JGBA
16
(
2023
)
4
,
pp. 559-581
Persistent link: https://www.econbiz.de/10015057797
Saved in:
26844
Barrierefreier Tourismus : Herausforderung und Chance
Längle, Martina
-
2010
Persistent link: https://www.econbiz.de/10003955282
Saved in:
26845
Die Kundenzeitschrift
Weichler, Kurt
;
Endrös, Stefan
-
2010
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10008650141
Saved in:
26846
Social media marketing : game theory and the emergence of collaboration
Anderson, Eric
-
2010
Persistent link: https://www.econbiz.de/10008653457
Saved in:
26847
Professionalisierungsprozesse zwischen ökonomischer Rationalität und sozialer Orientierung : Managerbiographien in den Bereichen Personalwesen und Produktentwicklung
Schröder-Wildhagen, Anja
-
2010
Persistent link: https://www.econbiz.de/10008659550
Saved in:
26848
IT-Marketing : Produkte anders denken - denn nichts ist, wie es scheint
Gerth, Norbert
-
2011
Persistent link: https://www.econbiz.de/10008668346
Saved in:
26849
Social Media für Unternehmer : wie man Xing, Twitter, YouTube und Co. erfolgreich im Business einsetzt
Hilker, Claudia
-
2010
Social Media Marketing ist "in" - oder gar ein Hype? Nein, oder jedenfalls nicht nur: Das vorliegende Buch von Claudia Hilker ist ein gutes Beispiel dafür, dass Trend und Substanz zueinanderkommen können
Persistent link: https://www.econbiz.de/10009231535
Saved in:
26850
Management interorganisationaler Beziehungen : Netzwerke, Cluster, Allianzen
Sydow, Jörg
;
Duschek, Stephan
-
2011
Persistent link: https://www.econbiz.de/10009300124
Saved in:
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