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Les marques, capital de l'entr...
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Luxury goods
26
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26
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19
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15
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Age group
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Language
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English
42
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13
French
9
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2
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Kapferer, Jean-Noël
66
Bastien, Vincent
7
Valette-Florence, Pierre
7
Tabatoni, Olivier
4
Michaut-Denizeau, Anne
3
Laurent, Gilles
2
Ahearne, Michael
1
Azoulay, Audrey
1
Brexendorf, Tim Oliver
1
Cailleux, Hugues
1
Dubois, Bernhard
1
Gyomlai, Moumita Das
1
Ijaouane, Vincent
1
Kernstock, Joachim
1
Klippert, Cindy
1
Leproux, Lara
1
Mignot, Charles
1
Pavillet, Marie-France
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Rominger-Hanauer, Barbara
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Roussel, Françoise
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HEC Paris (École des Hautes Études Commerciales)
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The journal of brand management : an international journal
5
Journal of business research : JBR
4
Business horizons
3
Revue française de gestion : hommes et techniques
3
Analyse financière
2
Remarques
2
The journal of product & brand management
2
Brand management ; Vol. 2
1
Business Horizons
1
City branding : theory and cases
1
Handbuch Mergers & Acquisitions Management
1
International marketing review
1
Journal of Product & Brand Management
1
Journal of brand management: advanced collections
1
Journal of personal selling & sales management : JPSSM
1
Journal of revenue and pricing management
1
Journal of strategic management education : JSME
1
Les Cahiers de Recherche
1
Les cahiers de recherche / HEC Paris
1
Luxury marketing : a challenge for theory and practice
1
Marketing Science
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Raison présente
1
Revue française du marketing
1
Sustainable luxury : managing social and environmental performance in iconic brands
1
The Routledge companion to contemporary brand management
1
The brand challenge : adapting branding to sectorial imperatives
1
The definitive book of branding
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ECONIS (ZBW)
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Paris as a brand
Kapferer, Jean-Noël
- In:
City branding : theory and cases
,
(pp. 184-189)
.
2011
Persistent link: https://www.econbiz.de/10008809250
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2
The future of luxury : challenges and opportunities
Kapferer, Jean-Noël
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 716-726
Persistent link: https://www.econbiz.de/10010514132
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3
Abundant rarity : the key to luxury growth
Kapferer, Jean-Noël
- In:
Business horizons
55
(
2012
)
5
,
pp. 453-462
Persistent link: https://www.econbiz.de/10009623107
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4
The artification of luxury : from artisans to artists
Kapferer, Jean-Noël
- In:
Business horizons
57
(
2014
)
3
,
pp. 371-380
Persistent link: https://www.econbiz.de/10010359480
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5
The challenges of luxury branding
Kapferer, Jean-Noël
- In:
The Routledge companion to contemporary brand management
,
(pp. 473-491)
.
2016
Persistent link: https://www.econbiz.de/10011515466
Saved in:
6
Brands and innovation
Kapferer, Jean-Noël
- In:
The definitive book of branding
,
(pp. 149-170)
.
2014
Persistent link: https://www.econbiz.de/10010417819
Saved in:
7
Luxury branding
Kapferer, Jean-Noël
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 97-118)
.
2015
Persistent link: https://www.econbiz.de/10010431238
Saved in:
8
Les marques, capital de l'entreprise
Kapferer, Jean-Noël
-
1991
Persistent link: https://www.econbiz.de/10004106868
Saved in:
9
Die Marke - Kapital des Unternehmens
Kapferer, Jean-Noël
-
1992
Persistent link: https://www.econbiz.de/10004109012
Saved in:
10
Strategic brand management : creating and stustaining brand equity long term
Kapferer, Jean-Noël
-
1997
-
2. ed.
Persistent link: https://www.econbiz.de/10004343325
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