Marktforschung: Aus-, Fort und Weiterbildung, Intelligence Professionals, Statistiker, Data Scientists, Machine Learning, Ethik, Datenschutz -- Forschungsmethoden: qualitative Marktforschung, App-Einsatz, Text Mining, Blockchain, Pricing-Ansätze und Sponsoringforschung -- Forschungsfelder im...

This paper examines the key elements of the expert interview as a method of data generation. First, its characteristics are settled in order to classify this specific type of interview within the range of interview - techniques in general. Furthermore, some of the most important sources of error...