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Stichwörter: der moderne Verbraucher -- Typisierung der Generationen (Nachkriegsgeneration, Babyboomer, Generation X, Y, Z) -- Social Web -- Open Innovation -- Open Source -- nachhaltiger Konsum -- soziale Innovation -- Sharing Economy -- Prosumtion (Fallauswahl IKEA, Opel ADAM, Tchibo ideas,...
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situation of the freshwater aquaculture sector in the EIFAC region with particular focus on problems in marketing. The outcome … the marketing chain. The producers will remain at a disadvantage unless they develop better links through association or … cooperation. While the preparation and implementation of marketing plans is a responsibility of the industry, and must be financed …
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children are exposed to increasingly sophisticated marketing techniques online which are often outside the purview of existing … regulatory frameworks. This study aims to provide a better understanding of online marketing to children and to inform effective …-app purchases. The study finds that online marketing practices have an impact on children, and that children have difficulties …
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