Showing 31,511 - 31,520 of 33,796
Probes affluent investor mutual fund investment decisions. Develops several different investor profiles from data on approximately 300 affluent investors. These investor types differ in sources of information regarding mutual fund investments, particularly the use of financial advisers, and in...
Persistent link: https://www.econbiz.de/10014760195
ongoing market for service providers of all types. Critical to the success of any marketing effort directed towards these … re‐examine their historical, product‐driven sales tactics and reorganize them into actual marketing strategies based on …
Persistent link: https://www.econbiz.de/10014760196
Investigates service quality in the student market for financial services. Reports empirical work in which students′ attitudes towards the service provided by their banks and building societies were assessed, with emphasis on loan and overdraft arrangements. The students′ expectations and...
Persistent link: https://www.econbiz.de/10014760197
The Financial Services Act (FSA) has had a major impact on the distribution strategies of life assurance companies in Britain. In particular it has led to a shift away from reliance on a single independent channel of distribution, towards a multi‐channel approach with the life company exerting...
Persistent link: https://www.econbiz.de/10014760199
Introduces the Fuzzy Industry Maturity Grid as an extension of the Industry Maturity Grid for diagnosing an industry, to identify fast‐growing sectors and to map out growth strategies for sectors showing signs of maturity. By incorporating fuzzy set theory and aggregation models in decision...
Persistent link: https://www.econbiz.de/10014760200
making in marketing.  …
Persistent link: https://www.econbiz.de/10014760201
There appears to be a common misconception within financial services marketing that the field of sales promotion is … others which offer considerable opportunities for effective marketing communications. Focuses on one promotional technique …
Persistent link: https://www.econbiz.de/10014760202
, financial institutions felt the need to apply marketing concepts and techniques. In particular, assessment and understanding of …
Persistent link: https://www.econbiz.de/10014760203
Looks at the savings market, its importance to building societies and the way it is changing, with specific reference to the competition from other sectors and the emergence of postal accounts. Five areas of focus are examined which may provide some ways forward for building societies in...
Persistent link: https://www.econbiz.de/10014760204
Driven by changes in the regulatory environment and pressures on product profitability, market segmentation is increasing in importance as a competitive weapon. However, still too much emphasis is being placed on descriptive studies which do not sufficiently explain differences in financial...
Persistent link: https://www.econbiz.de/10014760206