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Marketing research with SPSS
Janssens, Wim (contributor); Wijnen, Katrien (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003556523
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Praktische quantitative Marktforschung : Beispielauswertungen mit SPSS
Christof, Karin; Pepels, Werner - 1999
Persistent link: https://www.econbiz.de/10004009933
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Marketing research with SPSS
Janssens, Wim (contributor) - 2008
Persistent link: https://www.econbiz.de/10004901555
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Strukturgleichungsmodellierung : eine anwendungsorientierte Einführung in die Kausalanalyse mit Hilfe von AMOS, SmartPLS und SPSS
Weiber, Rolf; Mühlhaus, Daniel - 2014 - Zweite, erweiterte und korrigierte Auflage
Persistent link: https://www.econbiz.de/10014011912
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A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics
Sarstedt, Marko; Mooi, Erik - 2019 - 3rd ed. 2019
. The book helps readers perform analyses, interpret the results, and make sound statistical decisions using IBM SPSS … edition uses IBM SPSS version 25 and offers the following new features: A single case and dataset used throughout the book to …
Persistent link: https://www.econbiz.de/10012395948
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A concise guide to market research : the process, data, and methods using IBM SPSS Statistics
Sarstedt, Marko; Mooi, Erik - 2019 - Third edition
Persistent link: https://www.econbiz.de/10011806651
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A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics
Mooi, Erik - 2011
with regard to each technique, as well as how these are translated into actions in IBM SPSS Statistics. This includes a …
Persistent link: https://www.econbiz.de/10014425261
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A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics
Sarstedt, Marko - 2014 - 2nd ed. 2014
are converted into actions in IBM SPSS version 22, and how to interpret the output. Each chapter concludes with a case … Streamlined and simplified coverage of the data analysis techniques with more rules-of-thumb Uses IBM SPSS version 22 …
Persistent link: https://www.econbiz.de/10013523130
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A concise guide to market research : the process, data, and methods using IBM SPSS statistics
Mooi, Erik; Sarstedt, Marko - 2011
Persistent link: https://www.econbiz.de/10009600558