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manufacturing processes and information technology. It demands the development of a new management philosophy and particularly new …
Persistent link: https://www.econbiz.de/10014933645
out the very human qualities for which they are paying. Argues for greater emphasis on value management, with top people …
Persistent link: https://www.econbiz.de/10014933653
Aims to delineate and explore the terrain of mainstream literature on strategic marketing management. Draws attention … orthodox treatment of uncertainty and judgement in marketing management and strategy and concludes that it is restrictive in …
Persistent link: https://www.econbiz.de/10014933685
for decision making. Aims to remind experienced managers and prompt “students” of management on various approaches to …
Persistent link: https://www.econbiz.de/10014933689
Discusses management education and development – and in particular the role of business schools. Outlines some personal …
Persistent link: https://www.econbiz.de/10014933708
upper echelon theories; empirically, suggests meaningful relationships between IT investment/performance and management …
Persistent link: https://www.econbiz.de/10014933710
management decision making is quite enormous. Illustrates an application in the marketing control process. The example …
Persistent link: https://www.econbiz.de/10014933711
Posits that a process perspective on strategic decision making is more likely to yield a successful outcome. Conceives the strategic decision‐making process as a composite of the concept of strategic gap and the managerial decision‐making process. Presents six examples of real‐world...
Persistent link: https://www.econbiz.de/10014933723
The environmental consultancy market is, by any measure, expanding. Yet, what does the future hold for those entering the market? In essence the market will be split between three types of organizations: large environmental consultancies; niche players; and low‐cost providers of environmental...
Persistent link: https://www.econbiz.de/10014933737
Reviews and critically evaluates the practical application of Piercy and Morgan’s model of the dimensions of marketing planning. Appraises and elucidates analytical, behavioural and organizational dimensions of planning. In order to demonstrate the usefulness of the model and clarify the...
Persistent link: https://www.econbiz.de/10014933740