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Marketing and information tech...
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Informationstechnik
23,242
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20,149
Marketingmanagement
17,058
Marketing management
16,222
Marketing
8,904
Theorie
7,996
Theory
7,931
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7,810
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6,408
Management-Informationssystem
6,383
Management information system
6,381
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4,597
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4,271
Consumer behaviour
4,254
Unternehmen
4,196
USA
3,834
United States
3,520
Beziehungsmarketing
3,468
Relationship marketing
3,447
Strategisches Management
3,192
Internet
3,063
Innovation
2,968
E-commerce
2,744
Betriebliches Informationssystem
2,710
Technischer Fortschritt
2,609
Technological change
2,436
Markenführung
2,382
Brand management
2,375
Digitalisierung
2,323
Welt
2,309
World
2,280
Business intelligence system
2,255
Management
2,227
Wissensmanagement
2,220
Informationsmanagement
2,214
Digitization
2,140
Strategic management
2,000
Online-Marketing
1,982
Unternehmenserfolg
1,925
KMU
1,903
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7,941
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24,546
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651
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7
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18,784
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5,401
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3,032
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1,795
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Bruhn, Manfred
303
Kotler, Philip
218
Pepels, Werner
194
Meffert, Heribert
193
Homburg, Christian
170
Asongu, Simplice
137
Wiedmann, Klaus-Peter
137
Huber, Frank
129
Bauer, Hans H.
116
Diller, Hermann
103
Esch, Franz-Rudolf
101
Belz, Christian
98
Tomczak, Torsten
90
Backhaus, Klaus
81
Ahlert, Dieter
78
Albers, Sönke
77
Burmann, Christoph
73
Fritz, Wolfgang
73
Scheer, August-Wilhelm
72
Kreutzer, Ralf T.
71
Sheth, Jagdish N.
71
Mertens, Peter
70
Picot, Arnold
69
Kumar, V.
66
Wirtz, Bernd W.
66
Sträßer, Anne-Katrin
65
Kleinaltenkamp, Michael
64
Khosrowpour, Mehdi
63
Nijkamp, Peter
63
Kirchgeorg, Manfred
62
Kuß, Alfred
62
Heinemann, Gerrit
61
Krcmar, Helmut
60
Reichwald, Ralf
60
Brynjolfsson, Erik
59
Keller, Kevin Lane
58
Kollmann, Tobias
55
Cette, Gilbert
54
Olbrich, Rainer
54
Reinecke, Sven
54
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Springer Fachmedien Wiesbaden
584
IGI Global
463
OECD
163
National Bureau of Economic Research
120
Verlag Dr. Kovač
116
Europäische Kommission
101
American Marketing Association
73
World Bank
64
Haufe-Lexware GmbH & Co. KG
63
Edward Elgar Publishing
60
Springer-Verlag GmbH
57
Organisation for Economic Co-operation and Development
54
Springer Gabler <Firma>
48
Verlag Franz Vahlen
45
Books on Demand GmbH <Norderstedt>
39
Information Resources Management Association
36
De Gruyter Oldenbourg
35
Gesellschaft zur Erforschung des Markenwesens
35
RWTH Aachen
35
Springer International Publishing
34
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
33
Wiley-VCH
31
World Bank Group
31
European Society for Opinion and Marketing Research
29
Vereinte Nationen / Economic and Social Commission for Western Asia
29
W. Kohlhammer GmbH
29
Erich-Schmidt-Verlag
26
Fördergesellschaft Marketing an der Universität Augsburg
26
Nomos Verlagsgesellschaft
26
UVK Verlagsgesellschaft mbH
26
Uni-Taschenbücher GmbH
26
Eric Cuvillier <Firma>
25
Europäische Kommission / Generaldirektion Informationsgesellschaft und Medien
25
Europäische Kommission / Task Force Human Resources, Education, Training and Youth
25
World Institute for Development Economics Research
25
Friedrich-Schiller-Universität Jena
23
Technische Universität Dresden
22
Duncker & Humblot
21
UNCTAD
21
Weltbank
20
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SpringerLink / Bücher
2,077
Springer eBook Collection
487
Gabler Edition Wissenschaft
464
Springer eBook Collection / Business and Economics
453
Journal of business research : JBR
413
Europäische Hochschulschriften / 5
402
Industrial marketing management : the international journal for industrial and high-tech firms
300
Technological forecasting & social change : an international journal
286
Research
284
Lehrbuch
231
Telecommunications policy : the international journal of digital economy, data sciences and new media
201
Journal of strategic marketing
194
European journal of operational research : EJOR
190
International journal of business information systems : IJBIS
161
International journal of production research
149
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
136
Premier reference source
134
The journal of business & industrial marketing
133
Management science : journal of the Institute for Operations Research and the Management Sciences
132
European journal of marketing : EJM
131
Journal of marketing management : MM
127
Gabler Research
122
Springer eBook Collection / Business and Management
121
essentials
121
NBER working paper series
119
Journal of decision systems
118
Journal of the Academy of Marketing Science
117
Information systems research : ISR
116
Hamburger Schriften zur Marketingforschung
109
Neue betriebswirtschaftliche Forschung : Nbf
108
Journal of marketing communications
105
Management information systems : mis quarterly
105
NBER Working Paper
105
Journal of marketing
104
Working paper / National Bureau of Economic Research, Inc.
104
International journal of production economics
103
Gabler-Edition Wissenschaft
98
DUV / Wirtschaftswissenschaft
97
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
95
Marketing intelligence & planning
91
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ECONIS (ZBW)
59,487
USB Cologne (EcoSocSci)
22,140
EconStor
301
RePEc
42
OLC EcoSci
22
USB Cologne (business full texts)
21
ArchiDok
16
BASE
10
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1
Information and management systems for product customization
Blecker, Thorsten
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10002214008
Saved in:
2
Interactive decision aids : effects on consumers, retailers, and manufacturers
Mažar, Nina
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001851989
Saved in:
3
Objektorientiertes Qualitätsinformationssystem : Referenzmodell und Realisierungsansätze
Hoffmann, Wolfgang
-
1999
Persistent link: https://www.econbiz.de/10001352269
Saved in:
4
Konzept zum Aufbau eines Marktdateninformationssystems für den Energiehandel : auf der Basis interner und externer Daten
Felden, Carsten
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001658238
Saved in:
5
Ideenmanagement im Produktinnovationsprozess : zum wirtschaftlichen Einsatz der Informationstechnologie
Schachtner, Konrad
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001534152
Saved in:
6
Methodische Auswahl von CRM-Software : ein Referenz-Vorgehensmodell zur methodengestützten Beurteilung und Auswahl von Customer Relationship Management Informationssystemen
Arens, Thomas
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002034874
Saved in:
7
Architektur für Marketinginformationssysteme : [ARMAIS]
Schweiger, Alfred
-
2000
Persistent link: https://www.econbiz.de/10001472978
Saved in:
8
E-business management : integration of Web technologies with business models
Shaw, Michael J.
(
ed.
)
-
2003
Persistent link: https://www.econbiz.de/10001676116
Saved in:
9
Global engineering, manufacturing and enterprise networks : IFIP TC5 WG5.3/5.7/5.12 Fourth International Working Conference on the Design of Information Infrastructure Systems for...
Mo, John P.T.
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10004767406
Saved in:
10
Information systems : the e-business challenge ; IFIP 17th World Computer Congress, TC8 stream on information systems: the e-business challenge, August 25 - 30, 2002, Montréal, Qué...
Traunmüller, Roland
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10004731700
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