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Marketing et gestion de la rec...
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2,047
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2,007
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1,924
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1,801
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1,753
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1,749
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1,736
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1,729
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275
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221
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169
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161
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148
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116
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114
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106
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99
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96
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94
Herstatt, Cornelius
89
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87
Czarnitzki, Dirk
83
Kreutzer, Ralf T.
79
Backhaus, Klaus
77
Ahlert, Dieter
76
Kuß, Alfred
71
Kirchgeorg, Manfred
69
Kleinaltenkamp, Michael
69
Burmann, Christoph
68
Kaiser, Harry M.
68
McDonald, Malcolm
67
Heinemann, Gerrit
66
Reinecke, Sven
65
Sheth, Jagdish N.
65
Sträßer, Anne-Katrin
65
Albers, Sönke
64
Wilson, William W.
62
Good, Darrel L.
61
Unger, Fritz
59
Silberer, Günter
58
Dichtl, Erwin
56
Fritsch, Michael
54
Wirtz, Bernd W.
54
Herrmann, Andreas
53
Olbrich, Rainer
52
Jabbar, Mohammad A.
51
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542
Department of Agricultural, Food and Resource Economics, Michigan State University
236
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188
OECD
173
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147
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53
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43
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40
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37
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36
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36
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35
IGI Global
34
De Gruyter Oldenbourg
33
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33
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463
Springer eBook Collection / Business and Economics
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402
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374
Research
312
Journal of Food Distribution Research
208
Lehrbuch
205
Marketing Intelligence & Planning
199
Journal of business research : JBR
187
Discussion paper / ZEW, Zentrum für Europäische Wirtschaftsforschung
176
Working paper / National Bureau of Economic Research, Inc.
140
Industrial marketing management : the international journal for industrial and high-tech firms
133
Management Science
132
essentials
132
Journal of Agricultural and Applied Economics
130
Edward Elgar E-Book Archive
127
Gabler Research
126
Research policy : policy, management and economic studies of science, technology and innovation
125
NBER working paper series
118
Hamburger Schriften zur Marketingforschung
115
DUV / Wirtschaftswissenschaft
113
Journal of Consumer Marketing
110
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
109
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
101
NBER Working Paper
97
Neue betriebswirtschaftliche Forschung : Nbf
96
Springer eBook Collection / Business and Management
96
International Food and Agribusiness Management Review
94
Innovatives Markenmanagement
91
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
88
Betriebswirtschaftslehre für Technologie und Innovation
87
European journal of marketing : EJM
82
Agricultural Economics Reports
80
Amber Waves
80
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
Gabler-Edition Wissenschaft
79
International Journal of Bank Marketing
79
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ECONIS (ZBW)
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21,476
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Other ZBW resources
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265
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262
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70
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Showing
1
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70,434
Sort
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date (oldest first)
1
Marktorientierte Produktentwicklung : die Interaktion zwischen F&E und
Marketing
Euringer, Cornelia
-
1995
Persistent link: https://www.econbiz.de/10000508349
Saved in:
2
F & E und
Marketing
: eine Untersuchung zur Leistungsfähigkeit von Koordinationskonzeptionen bei Innovationsentscheidungen
Benkenstein, Martin
-
1987
Persistent link: https://www.econbiz.de/10000083226
Saved in:
3
Customer Relationship Management und Innovationserfolg : eine theoretisch-konzeptionelle Fundierung und empirische Analyse
Krieger, Katrin
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003042078
Saved in:
4
Forschung erfolgreich vermarkten : ein Ratgeber für die Praxis ; mit 9 Tabellen
Henkel, Hans-Olaf
(
contributor
);
Brand, Thomas
(
revision
)
-
2003
Persistent link: https://www.econbiz.de/10001698546
Saved in:
5
Management organisatorischer Schnittstellen : unter bes. Berücks. d. Koordination von Marketingbereichen mit Forschung und Entwicklung; vorgelegt in der Sitzung vom 30. April 1994...
Brockhoff, Klaus
-
1994
Persistent link: https://www.econbiz.de/10013264209
Saved in:
6
Schnittstellenmanagement zwischen F&E und
Marketing
in der Riechstoffindustrie
Fröhlich, Heinz
-
1999
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004560921
Saved in:
7
Das Management der Schnittstelle F & E -
Marketing
: empirische Ergebnisse über die Erfolgsrelevanz des Einsatzes von
Marketing
-Analyse-Instrumenten
Bauer, Hans H.
;
Huber, Frank
-
1997
Persistent link: https://www.econbiz.de/10004550877
Saved in:
8
Customer-Relationship-Management und Innovationserfolg : eine theoretisch-konzeptionelle Fundierung und empirische Analyse
Krieger, Katrin
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004923630
Saved in:
9
Quantitative Analysen zur Erfolgswirksamkeit von F&E und
Marketing
Kreis, Henning
-
2010
Persistent link: https://www.econbiz.de/10004956581
Saved in:
10
New product development - a contingency perspective on the creation, management and application of knowledge in corporate R&D activities
Land, Simon
-
2011
Persistent link: https://www.econbiz.de/10009311047
Saved in:
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