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Teams im Relationship-Marketing : Design effektiver Kundenbeziehungsteams

Helfert, Gabriele - 1998

Persistent link: https://www.econbiz.de/10000656949

Relationship Marketing Teams

Helfert, Gabriele; Gemünden, Hans Georg - In: Management von Teams : theoretische Konzepte und …, (pp. 127-154). 2005

Persistent link: https://www.econbiz.de/10003305050

Relationship Marketing Teams

Helfert, Gabriele; Gemünden, Hans Georg - In: Management von Teams : theoretische Konzepte und …, (pp. 129-156). 2001

Persistent link: https://www.econbiz.de/10001575482

Redefining market orientation from a relationship perspective: Theoretical considerations and empirical results

Helfert, Gabriele; Ritter, Thomas; Walter, Achim - In: European journal of marketing : EJM 36 (2002) 9, pp. 1119-1139

Persistent link: https://www.econbiz.de/10006086573

Relationship Marketing Teams: Improving the Utilization of Customer Relationship Potentials Through a High Team Design Quality Improve your relationship marketing teams for better...

Helfert, Gabriele; Vith, Katharina - In: Industrial marketing management : the international … 28 (1999) 5, pp. 553

Persistent link: https://www.econbiz.de/10006296176

Grenzüberschreitende Geschäftsbeziehungen : Erfolgsfaktoren und Gestaltungsempfehlungen für kleine und mittlere Unternehmen

Gemünden, Hans Georg - 1996

Persistent link: https://www.econbiz.de/10013421293

Teams im Relationship Marketing : Design effektiver Kundenbeziehungsteams

Helfert, Gabriele - 1998

Persistent link: https://www.econbiz.de/10013513532

Redefining market orientation from a relationship perspective

Helfert, Gabriele; Ritter, Thomas; Walter, Achim - In: European Journal of Marketing 36 (2002) 9/10, pp. 1119-1139

Many studies have shown that market orientation is important for firms because it has a positive impact on performance. However, several studies have indicated that the relation between a firm’s market orientation and its success is sometimes weak and that moderating variables need to be...

Persistent link: https://www.econbiz.de/10014722048