heritage as a legitimate marketing technique. “Old World” regions have been leveraging off the often long association the … wineries family has in wine making to assist in generating wine sales. This marketing initiative is now being applied to “New … – The results of this investigation suggest that family heritage is a legitimate marketing technique for “New World …

methods of marketing the outlets and the products offered. Design/methodology/approach – The objectives are achieved by … paper suggests that managed and rented estates have evolved, with different ways of marketing themselves. This paper may …

conducted early in 2004. Observation of wine displays in stores was used to confirm marketing communications and promotional … elements of the marketing mix are used to support the market entry and adoption of the product by the consumer. Research … and marketing of wine in the grocery retail sector in Ireland.  …

At last it is being recognised that a proper approval to marketing management is needed in the wine industry. So far it … been a dearth of qualified personnel. Some confusion over the definition of marketing in the wine industry still exists … of marketing as a mandatory function. In order to instil the correct approach to marketing in general and wine marketing …

‐exchange approach to the study, operationalized around key actors and forces within the international marketing system for Cyprus wines … consideration and implementation of a marketing ideology within the marketing system. Even though the authors are well aware that … the successful implementation of the marketing concept is not a panacea for the current problems of Cyprus wineries, it …

Proposes that the challenges both for marketing specialists and for consumers, raised by the concept of green marketing …, are due to several issues, such as the lack of an acceptable definition for green marketing, the absence of a clear … about such issues. Suggested that, in the hands of unscrupulous marketers, green marketing can turn into green gold.  …

marketing realities, surveying the approaches and progress made in Tokaj. Argues that there are three integral steps required in … Western methods of marketing. The impetus for such changes must come not only from within Tokaj, but also from collaboration …