The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This...

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads -- Contents -- Preface -- Introduction: On Being The Second-Smartest Person in The Room -- 1: A Brief History of Why Everybody Hates Advertising: And why you should try to get a job there -- The 1950s: When Even X-Acto Blades...