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The article discusses the problems of commercial banks related to the deterioration of their image as employers, especially in eyes of the millennial generation, which soon will become the most attractive category for employment in modern business. The main criteria that guide the millennial...
Persistent link: https://www.econbiz.de/10012182745
Sustainability is associated with many contemporary challenges facing society, prompting sustainability initiatives and research in this field. An emerging strand of research has sought to investigate sustainability as a function of values. Given that values determine and predict perceptions,...
Persistent link: https://www.econbiz.de/10012203854
Even though employer branding has its origins back to the 1990s, only after 2001 did it become a hot topic for human resource (HR) management. Ever since, a series of researchers and professionals have made an effort to understand how the image that job seekers have about employers is shaped and...
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