Choice models in marketing and economics are generally derived without specifying the underlying cognitive process of decision making. This approach has been successfully used to predict choice behavior. However, it has not much to say about such aspects of decision making as deliberation,...

In order to employ and exhibit our Simon-inspired approach to computational economics, and specifically defend our version of the view that even logically untrained humans are rational, albeit no more than “boundedly” so, we provide two models, both rooted in computational logic, of how it...