Purpose: The purpose of this paper is to investigate the effects of gamification on connections between consumers’ self-image congruence in relation to the purchasers of an environmentally friendly product electric vehicles (EVs) and their possession of a stereotype of EV owners as being...

This paper reports the results of case study research into the methods employed by 12 large UK-based companies when transferring marketing know-how to Central and East European (CEE) joint venture partner firms. Propositions derived from transactions cost analysis and theories concerning the...

Purpose: The purpose of this paper is to report the development and validation of a scale for measuring “post-series depression” (PSD), a concept that describes the feelings of melancholy and longing that can occur when an individual’s all-consuming film or screen product comes to an end....

Purpose: This paper aims to explore the use of an appeal, belonging and commitment social marketing intervention to rescue a failing corporate “charity of the year” exercise that involved a mental disability charity. It describes the improvements experienced consequent to the introduction...

Aus dem Vorwort: Dieses englische Glossar zur Arbeitsmarkt- und Berufsforschung soll es ermöglichen, die arbeitsmarktbezogenen Fachveröffentlichungen zu lesen und zu verstehen. Die Abgrenzung des einzubeziehenden arbeitsmarktrelevanten Wortschatzes war nicht immer leicht. Es erstreckt sich von...