This paper reports the results of case study research into the methods employed by 12 large UK-based companies when transferring marketing know-how to Central and East European (CEE) joint venture partner firms. Propositions derived from transactions cost analysis and theories concerning the...

Following an outline of the organizational context of terminology work in the Commission, this paper considers the various types of computer application used, ranging from mainframe terminology databases (Eurodicautom) through documentary databases and wordprocessing software to specialized PC...

Owner‐managers or managing directors of 106 UK public relations consultancies completed a questionnaire concerning the extent of their firms’ client reputation management activities and their attitudes and opinions about reputational work. The results suggested widespread interest in the...

Heads of marketing in 189 UK companies known to engage in corporate hospitality (CH) completed questionnaires regarding their attitudes and approaches towards the practice. A cluster analysis of the replies revealed four distinct groups of enterprise: CH “warriors”, “pragmatists”,...

Purpose – The purpose of this paper is to determine the potential contributions of corporate art collections (CACs) to the process of corporate identity management within companies. Design/methodology/approach – Respondents in 181 enterprises in nine different countries completed a...